Why is the Converse Logo on the Inside of the Shoe?

Looking at your Converse All-Stars, you notice that the logos are on the inside of the shoes. Not inside the actual shoes, but located on the inside of the ankles, facing each other.

So why is the Converse logo on the inside of the shoe?

According to Converse customer service, the round patch logo is located on the inside of the shoe because of styling purposes only. It’s as simple as that.

But has the Converse logo always been on the inside? Some people would suggest that they’ve seen the logo on the outside of the shoe. Let’s find out.

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Converse All Star Logo Placement

Let’s debunk some of the myths surrounding the Converse round logo placement on their shoes. Here are three of the most frequently asked questions answered:

1. Is the converse logo on the inside or outside?

The Converse round patch logo is on the inside of the shoe, not the outside. When you put them on, the Converse logo on each shoe would be facing one another.

The only exceptions were the Jewel All-Star (logo on the outside) and the All-Star 2000 (logo on both sides). So if you have seen the logo on the outside, you are not wrong.

Converse All Star 2000 with the logo on the outside.

There is no Mandela Effect taking place. If at some point in your life, you have seen a pair of Chuck Taylors with the logo on the outside, it is probably the Jewel All-Star or All-Star 2000.

Remember, the logo has always been on the inside. All Chuck Taylors, with the exceptions of the Jewel All-Star and All Star 2000, always have the logo on the inside.

2. Why is the Converse logo on the inside?

The reason why the Converse round patch logo is located on the inside is very simple. It is placed on the inside for styling purposes only.


Converse customer service’s reply to Style and Run on the purpose of logo placement:

However, some would theorize that because the word “Converse” means the reverse of something, the logo is placed on the inside, unlike most shoes.

This is unlikely because the brand is named after its founder, Marquis Mills Converse.

Whether it means anything or not, the logo patch on the inside of the shoes is one of the most important features of the high-top Chuck Taylors. 

3. Did Converse change their logo placement?

Converse never changed the logo patch placement on their Chuck Taylor All-Star shoes. The logo patches have always been placed on the inside of the shoes, facing each other.

If the logo patch is located on the outside ankle, it is probably a fake Converse pair, unless it is a pair of Jewel All-Star or All-Star 2000.

With an original Converse, the logo is placed centrally on the rubber patch and cannot be detached from the fabric of the shoe, even when rubbing hard.

The patch itself consists of a thin, round rubber layer. The circle of an original Converse shoe is exactly 4.6 cm in diameter. The patches of fakes are usually slightly smaller.

On the logo patch is “Converse All Star” in uppercase letters as well as the name of the model “Chuck Taylor”. In the center is a five-pointed star, which is the typical Converse look. 

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